Social Media Optimization
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SOCIAL MEDIA OPTIMIZATION
Social Media Optimization
Our Expertise
- Defining clear objectives for SMO, aligned with business goals.
- Identifying relevant social media platforms based on target audience and objectives.
- Creating engaging and professional social media profiles.
- Optimizing profiles with relevant keywords, images, and descriptions.
- Developing a content strategy aligned with the target audience and objectives.
- Creating high-quality, engaging, and shareable content.
- Monitoring social media channels for comments, messages, and mentions.
- Interacting with the audience, responding promptly, and fostering engagement.
- Collaborating with influencers or industry partners to expand reach.
- Leveraging influencer partnerships for content promotion and audience engagement.
- Utilizing social media analytics tools to track performance metrics.
- Analyzing engagement, reach, and conversions to optimize strategies.
- Generating regular reports to evaluate the performance of SMO efforts.
- Analyzing and reviewing Key Metrics such as engagement, reach, conversions, and website traffic.
- Identifying areas of improvement & refining SMO strategies and optimizing future campaigns.
Requirements
Pixo City, a digital media company, aimed to scale their social media presence organically and reach a relevant audience. They wanted assistance in developing a content curation and distribution strategy.
Their goal was to effectively target their potential audience and increase their Instagram following from 10k followers to over 70k followers.
Solutions
Instance IT Solutions devised a comprehensive SMO strategy, focusing on content curation and distribution. The strategy involved identifying and creating engaging and relevant content that resonated with their target audience.
By utilizing targeted hashtags, leveraging user-generated content, and employing growth tactics such as collaborations and partnerships, Pixo City successfully scaled their Instagram page from 10k followers to over 70k followers.
Hemendra Patel
Founder
“The only name which gives us satisfaction in the field of IT is Instance IT Solution. We are highly satisfied with understanding and developing skills of the company. After approaching Instance IT Solutions, they took our business to another level.”
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