Search Engine Marketing
Want to increase your online visibility and drive targeted traffic to your website? Maximize your presence with strategic Search Engine Marketing (SEM) strategies. Achieve measurable results.
Search Engine Marketing
Search Engine Marketing
Our Expertise
- Defining campaign objectives, target audience, and budget.
- Conducting keyword research to identify relevant and high-performing keywords.
- Researching the market to develop the ideal user persona.
- Developing engaging creatives & compelling ad copy.
- Incorporating targeted keywords into the ad content.
- Setting up accounts on advertising platforms.
- Choosing appropriate ad formats and placements.
- Setting bidding strategies and allocating the budget effectively.
- Monitoring ad performance, including click-through rates and conversion rates.
- Testing different ad variations to optimize performance.
- Adjusting keyword budgets based on performance data.
- Setting up conversion tracking codes on relevant pages.
- Regular reporting to monitor metrics and refine performance.
- Generating regular reports to evaluate the performance of SEM campaigns and assess their effectiveness.
- Analyzing key metrics such as click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).
- Extracting insights from the performance analysis to identify areas for improvement.
- Optimizing SEM strategies and enhancing campaign performance.
Requirements
Kesar Groceries, faced challenges in running profitable ads. Their customer acquisition cost was high, media buying strategies were ineffective, and identifying the right target audience was difficult. This resulted in negative ROI and hindered their digital brand scaling efforts.
Solutions
Instance IT Solutions devised a bold SEM strategy for Kesar Groceries, encompassing messaging, creatives, sales conversion funnels, keyword bidding strategies, and placement strategies. The comprehensive strategy focused on customer acquisition and scaling campaigns.
By executing the developed strategy effectively, Kesar Groceries achieved an outstanding ROI of over 21,000% on their Google Ads campaigns. The successful implementation of the strategy facilitated the scaling of their business and improved their Google Ads media buying capabilities.
Sagar Patel
Founder
“Instance IT Solutions successfully ranked the company's website on Google's first page. They regularly held weekly calls to discuss all pending tasks, timelines, and plans. Above all, their agility in addressing queries and concerns was remarkable”
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Projects Deployed
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Clients
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Hours of Development
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Developers
We are trusted by over 650+ clients.
Join them by using our services and grow your business.
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